Whether a contractor in the mechanical room in need of installation pointers or a wholesaler explaining a product at the counter to a customer, Caleffi’s new Installation Tip Videos just made the professional’s job easier. The brief videos are accessed by a QR code, easily identified with a bright-yellow label placed on our product boxes. A simple scan of the code from a mobile device allows quick access to the helpful videos.
“QR Code feedback has been extremely positive,” states director of product management and technical support, Kevin Freidt. “Short, information-packed videos are the preferred contemporary method of obtaining technical information. We are producing installation videos as well as in-depth, product-specific videos for all of our major lines.”
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